In 2015, Marketing Master’s second-year students had a practical experience through a partnership with the Latreuille distillery, which asked them to develop a marketing strategy to commercialize an innovative product: l’Exose.

An exquisite mixture of taste and authenticity from a distinct local teritory, a blend of magic and success story: EXOSE grape sugar reveals a historical antecedent and an exemplary know-how. This flavor enhancer accompanies everyday cooking and gastronomic cuisine equally.
The tradition of the Latreuille family, since 1904, has always been about giving value to the soil, men and wine from our region. EXOSE reflects these essential principles.

Marketing Game

After having visited the distillery, the Gémozac wine cellars and tasted the various Exose products, the master 2 students worked all week on a marketing strategy for Exose’s launch. Every strategic aspect was studied to make the product operational fast: Sugar market studies, product development, distribution strategy, quality evaluation with La Rochelle distributors, etc...

Four groups of 4 to 5 students were organized in marketing departments: a marketing manager, one or two communication managers, a web marketer and a market study supervisor.

The finale: building up a stand

The week ended with the final works’ presentations in front of the Latreuille distillery team, in the form of an exposition stand. Having to be creative, students exchanged their computers and notebooks for scissors and tape to make their offer attractive just like in an actual fair.

Each team had to demonstrate their understanding of the market and explain the choices they made. An intense week but, nevertheless, an enriching experience for all.

Thomas Doguet and Ronan Leduc, third-year Management degree students, participated in the 17th 4L Trophy raid. The adventure finished on Sunday, March 2nd, in Marrakech (Morocco), for the 2,600 competitors.
Camera in hand, discover Arthur and Adrien’s 4L Trophy experience in a video made of smiles, encounters and some misfortune.

In 2015, Marketing Master’s second-year students had a practical experience through a partnership with “Le Cep enchanté”, by elaborating a tablet game for this educational wine-themed park near Cognac.

A winegrower wanted to share the love for his job and products with families and now offers a tour around the vineyard for people to learn about the sercrets of the fabrication of wine, pineau and cognac. Today, 98% of cognac production is exported, the “Cep enchanté” enables French and foreign families to know the product better while enjoying a delicious moment.

Marketing Game

After having visited the vineyard and learned about different varieties in Macqueville (17), where they were welcomed by the whole “Cep enchanté” team which answered all their questions, the students worked all week on a tablet game to be developed for the site’s ten-year anniversary.

Their work was presented to the “Cep enchanté” staff at the end of the week.

Each team had to demonstrate their understanding of the market and explain the choices they made. An intense week but, nevertheless, an enriching experience for all.